Marketing and Selling Strategy for Solid Results

SME BUSINESSLINK COMMUNITY

Training Course: Marketing and Selling Strategy for Solid Results. Module 1.

One of the greatest challenges facing businesses in Zimbabwe today is getting customers to buy. In this difficult, illiquid environment you are facing a barrage of competitors for a limited number of qualified customers. To stand out and make more sales, your marketing and selling have to stand out: you need a strategy.

This hands on course covers the following topics:

 Identifying and locating your ideal customers.

1. Qualifying customers who need your product and are willing and able to pay for it.
2. Developing a Value Proposition that resonants with clients and attracts their attention.
3. Developing and coordinating marketing communication campaigns for better returns on target and investment.
4. Simpe Tools for measuring effectiveness and results of marketing efforts.
5. High Impact Low Cost marketing tactics that you can implement right now.
6. Questions and answers.

Place: Admiral Business Systems Office, 3

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